Now in Stores

Over the past couple of years, we’ve sold our gear primarily online. However, it has always been our plan to sell our gear in retail shops that share the same values and passion for futbol that we do. With that said, we are really excited to announce that LBF will now be sold at Passion Soccer Boutique in Quebec, Canada!!

Passion Soccer is one of those unique shops that genuinely loves the game and it shows in the way their shop is laid out. Apart from the usual Nike, Adidas, Puma Passion Soccer also stock brands like Pantofora d’Oro, Joma and Umbro. They’ve also hooked us up with a kickass display so when you walk in there, you can buy any of our gear and even pick up a matching pair of kicks so you’ll leave looking fresh as hell.
PSB_LBF

PSB_store front

Follow them on Twitter: @passionsoccerca and Like their Facebook page: PSB

If you’re in Quebec, you can stop by the shop. Their address is
5148 rue Jarry Est, St-Leonard
Montreal, QC
H1R 1Y4

LBF Snapback Caps

Happy Friday LBF Squad. As we prepare for our Spring/Summer collection we would like to get your input. We’re looking to introduce a snapback cap to our lineup and we want to know what you guys think of the designs below. Only one snapback will make it through to production, so let us know which is your favorite and what we can do to improve it!!

snapback_samples

Leave a comment below telling us which one is your favorite, what you like about it and what we can do to make it better. Remember, if it’s not ‘World Class’ then we won’t put it out!!

You can also tweet us and let us know! (@LBFutbol)

LBF does Valentine’s Day + Women’s Line

As most people today spend millions on flowers, chocolates, and stuffed teddy bears all in the name of love, we’ve brought you something that showcases your love in a better way. See, it’s not that we don’t like chocolates and wine (because we do), it’s just that futbol has and always will be our first love. And we’d like to think that you feel the same way. Why else would you be on this page, eagerly anticipating the next LBF drop?
girl_blog
You can get the women’s shirt here
Over the past month we have teased the ‘Break Ankles Not Hearts‘ design on Instagram, Facebook and Twitter. We even posted a decoy design to get you guys going. The wait is finally over and we hope you guys like it. The design marks a first for us as we spearhead the drop with a women’s deep v-neck shirt (above). The shirt is available for men as well in our signature red poly blend shirt (George Best, XXI Roja).

guy_blog
You can get the men’s shirt here

Women’s Line

The women’s line is not quite done yet. We felt it would be beneficial to get the input of female soccer players and fans before releasing a women’s collection, otherwise it would be a disaster. So we sent the collection (as it was) to some of our female LBF Squad members and asked for their feedback. In short, they liked some of the stuff and some of it they didn’t. We’ve taken that feedback seriously and are now perfecting the line. But we can’t leave you without giving you a small preview of the line as it stands. It’s only right, right?

women's preview

From a design standpoint the collection is about 95% done. Once we get to 100% we’ll push the line forward into production. We don’t have a timeline yet, but the line is priority so the next time we drop something, it’ll most likely be that. Ladies, we got you.

We hope everyone has a fun Valentine’s Day. Enjoy the time with your significant other if you have one, and if you don’t the Europa League is on. Don’t forget to grab your ‘Break Ankles Not Hearts’ shirt here

– Ebun.

Christmas Giveaway with FourFourTom

With Christmas tomorrow, we’ve teamed up with our good friend, FourFourTom to give one lucky person our entire Fall Collection. That’s a $200 value!!!

Here’s how to enter the contest:

1. Watch our ‘LBF is Forever’ video all the way to the end.

2. Tweet us (@LBFutbol) and tell us how many touches Matty (in the Winger’s track top) takes at the end of the video. Include the hashtag #LBFChristmas

3. Good luck!

Messi 91

We are all familiar with Lionel Messi and his otherworldly-ness. He simply isn’t from this planet and his goals reflect that. On December 9, 2012 we were informed that Messi had broken Gerd Muller’s 40yr record of 85 goals in a calendar year. Well, two weeks later and Messi has completed the year with a whopping 91 goals and we’ve created this shirt to celebrate the feat.

The shirt is now available for pre-order in the Shop and begins shipping on January 7th, 2013. Click here to purchase.

Fall/Winter 2012: LBF is Forever

Our Fall/Winter 2012 collection is an lineup inspired by the moniker, ‘Authenticity is Timeless. LBF is Forever‘ In designing the collection we looked back into football history and highlighted elements that have withstood the test of time.

Each piece tells a story both in the way it was conceived and the way it’s presented.

As a brand we’ve matured over the last year and our approach to creating products and content has matured as well. We hope you take the time to check out the postcards from the past as they give a glimpse into the conception and inspiration of each garment.


Our goal still remains to create beautiful garments that passionate football fans look good and feel good in. We hope you look at the pieces and go, “f**k, that’s incredible. I’ve gotta have that.

The entire collection is available here: LBF Fall/Winter 2012.

Fall/Winter 2012: A look behind the scenes

It’s quite remarkable the amount of work that goes into putting out five pieces of cotton. On the surface it doesn’t seem like much, but so much goes into making sure that the products are as good as they can be and that they are presented in a way that does them justice. Here is a glimpse into the video/photo shoot for the Fall/Winter collection.

Shooting Adus wearing ‘Cruijff”

Mustang Shelby GT. vroom vroom

Song. Man I love this dude. check him wearing the ‘XXI Navy’ that debuted two years ago. He’s been holding me down since.

Dom in the back of a flatbed truck doing whatever is necessary to get the right shot. Dedication.

Yep, that’s a motorcycle.

As is customary, we end every shoot with a game of pick-up.


We’re about to knock ‘em dead. Thanks for rockin’ with us.

Ebun

What I’m thankful for

With today being Thanksgiving Day I feel it’s a good time to thank every member of the LBF Squad for their commitment to LBF. The Fall/Winter collection will be released on Cyber Monday (Nov. 27th) and it has been a long four month process to get us to where we are now. In August, I made the transition from Philadelphia to Seattle to work for Golazo. Though the transition has been going well, I’d be lying if I said LBF didn’t suffer for it. I never realized how important being in Philadelphia and around everything I knew was until I was away from that environment. There was a point where Dom and I weren’t sure if the collection would be coming out. We’d run out of money and desperately wanted needed to take the brand to the next level. With the fall collection we were effectively trying to grow our business six fold and didn’t have the capital to do it.

If you’ve been following us for quite some time you’re quite familiar with the way we released items in the past. We would release one or two items at a time and push them for a few months. That model is easier to fund because you don’t have to put up so much money at once. However, the fall collection saw us introducing different items that cost a shedload of money to make. Despite not having money I chose not to sacrifice the quality of the garments to cut costs. Quality is something you guys have come to expect from us and I couldn’t live with myself knowing that I’d released inferior products to the LBF Squad. Never that.

Anyhow, having your back pinned against the wall is remarkable because you are able to think laterally and come up with solutions that may not have come to you otherwise. We moved hell and high water and here we are. I’d like to apologize to everyone for the long ass wait and thank you for sticking with us.

I’m really really excited about this collection because we gave it everything and pushed ourselves to create designs that (hopefully) will stand the test of time. Each piece is unique in its own way, but the common thread that binds them all together is this catchphrase that we use internally: “Authenticity is Timeless. LBF is Forever” We’ll be spending today and the rest of the weekend finalizing all the little things that need to be done to ensure a successful launch.

Thanks for always rockin’ with us. We appreciate the love.

Ebun

LBF goes to Seattle

How goes it distinguished members of the LBF Squad? Dom and I will be heading out to the west coast for the next two months. Why you ask? It’s all a part of the master plan to make the entire world Live and Breathe Futbol. Really, we’ve been invited out by our good friends at Golazo and we’ll be working out of their office for the next two months. It is a great opportunity to grow LBF on the left coast while also working with a brand that shares the same values and passion for futbol that we do.

We’ll be updating the blog regularly to keep you all posted on what’s happening with us out there. As far as LBF, nothing changes, we’ll still be bringing you great products and great content, we’ll just be in a different location.

As always the support is massive and everything we do is a chance to grow the brand and take it to the next level.

-Ebun.

My View from Spain- Live Breathe Futbol

A few years back my dad retired from his federal job and during his speech at the party he impressed upon me something I still hold dear: world travel is one of the most important things you can do. I try to instill this same idea upon the students I teach. America is NOT the end all be all in the world. With this in mind, I sponsored a trip to Spain and Morocco through EF Tours.


Our tour began in Madrid. We arrived the day after the Euro 2012 celebration. Imagine the elation Spaniards felt after winning their 3rd straight FIFA title. Some of the areas in downtown Madrid still wore the scars of the party, streamers and other remnants of a huge party littered the streets. I was sort of mad I wasn’t there the day before to participate in the celebration. Everywhere you turned in Madrid boasted their infatuation with the beautiful game. Stores sold jerseys, scarves and other national team memorabilia. Even in Madrid you could buy a FC Barcelona jersey. Soccer love knows no boundaries. These tours are educational in nature and while in Madrid we toured the Royal Palace, ate traditional paella, took in an exhibit of Raphael at the Prado Museum and viewed Picasso’s masterpiece Guernica at the Reina Sofia Museum. A few really adventurous souls traveled with me from the Puerta del Sol in the southern portion of the city on the local bus to the Estadio Santiago Bernabeu in the northern part of the city. Of course we took the tour of Real Madrid’s stadium just like hundreds do seemingly every day. We sat in the bench chairs and hung out in the locker room just as Cristiano Ronaldo, Pepe, Memut Ozil do on game days. We took pictures with several of their team trophies as well. As football fans it was a great experience for us all.

We left Madrid and ventured south to Toledo. The first time I visited Toledo 7 years ago it was about 110 degrees. This time it was not as hot which enabled us to have a great tour of the city. We toured the main cathedral (there seemed to be more priests here than in all of America) of the city and viewed an El Greco masterpiece. Her knowledge of the city and the painting were historically and artistically amazing. Toledo is a city once inhabited by the Moors. When Europeans drove out the Moorish people they did not tear down what the Islamic architects built. The city and others like it in Spain bear witness to the prowess that Muslim architects and artisans over Europeans. In Toledo we also visited a sword making shop. Using centuries old technology the sword makers in Toledo have been responsible for making the swords used in popular movies like the Lord of the Rings trilogy. They also make damascene jewelry brought to Spain from Damascus centuries ago. It takes these artisans years to become masters in their respective arts. We left Toledo with a greater appreciation of Spanish history for sure.


We continued on our tour and drove towards Granada. Unlike my last trip to Spain we stopped in a city that may not be well known to most people although they have heard tales about it. Consuegra is the home of Don Quixote’s windmills. Don Quixote de La Mancha was written by Miguel de Cervantes in the 17th century and is considered the epitome of Spanish literature. Don Quixote was an idealist in the true sense of the word. The windmills in Consuegra were “giants” that Don Quixote had to “fight”. He and his squire Sancho Panza were the butt of jokes and practical jokes throughout the novel but what the novel and its stories teaches is that it is okay to dream. Once in Granada we had to eat dinner pretty quickly because we had a planned trip to the “Gypsy Caves”. The people of Europe who are considered Gypsies in Europe are very much maligned by most people. I have had a few run ins on different trips throughout Europe but have never been robbed or hurt by anyone. Some of the Gypsies around Granada try to read your fortune for 10 Euros after handing you a sprig of Rosemary but we found the people in the caves to be fantastic. They dance the flamenco for our group with style and grace. One of the women tried to get the crowd up to dance and when she got to me I happily obliged and danced the flamenco with her. My students were howling! It was definitely a highlight of the evening. We left the caves and went to the top of a hill opposite the Alhambra. The Alhambra is Arabic for Red Fortress. It was built by the Moors in the mid 14th century as a fortress and palace and is exquisite at night. I visited the Alhambra before but had never seen it at night. I was amazed. The next day of our trip was one of the best as we toured it with a local guide, a Brit who was extremely knowledgeable. Taking the tour with him was like being on an episode of the History Channel. My descriptions of the Alhambra would not do it justice. It is a place you must visit to really appreciate its grandeur.

We left Granada and continued our tour in Sevilla. The cathedral in Sevilla is one of the three largest cathedrals in the world. It is absolutely enormous. There are numerous chapels, religious relics and some of the remains of the explorer Christopher Columbus. I had to remind the kids that Columbus did not discover America as they know it, he landed in the Caribbean but never set foot on the mainland of this country. From the huge bell tower of the cathedral you can see all of Sevilla. It’s a breath taking view and it took a good deal of stamina to walk to the top. Running to the top would be a great training regimen for any football player. Again Sevilla was filled with the leftover spoils of the Spanish victory of Italy in the Euros. Interestingly, my first ever trip to Europe was 8 years ago during the 2004 European championship. I happened to be in Athens when Greece beat Portugal to win the trophy. The Greeks (and our tour) partied in Omonia Square for a while!

On the way from Sevilla to our next stop, the Costa del Sol, we stopped at a rest stop as it was a pretty long drive. I found a Cruzcampo beer with Spanish and Manchester City star David Silva on the can. I’m assuming the beer company produced a pretty good amount of cans celebrating Spain’s victory well ahead of time! We made it to the Costa del Sol and the beach area called Torremolinos. Our hotel was BEACHFRONT! We spent our last three days on the beach but one day took us to Africa. This was my third visit to Africa and second to the country of Morocco. We traveled by ferry to Morocco. Once we got there I saw my tour guide from my first trip there and yelled his name. He saw me, dropped everything he was doing and called me over, “My brother, what are you doing here”? , he said. He handed over the group he was set to guide t another guide and took my group with him. Abdul was so happy to see me he kept hugging me and walked most of our tour of the Medina with his arm around my shoulder. The crazy thing about our day in Tetuan is that 6 other people remembered me! It was surreal. I felt like the mayor of the medina for a day. As a group we saw how people in that part of Morocco live every day. It was a shocking experience for my students. The smells and sounds were so different than anything they have ever experienced but I felt right at home because of the hospitality shown by Abdul (he gave me a gift before we left). While in the medina we visited a pharmacy and got a lecture on homeopathic medicines, a rug cooperative and we ate a traditional lunch of cous cous vegetables and chicken. Little kids in the medina dribbled soccer balls while walking with their dads and there were a multitude of nations represented in shops selling jerseys.

Our trip to Spain and Morocco was memorable. I suggest to everyone to get out and see the rest of the world. People live differently than we do in America not better or worse just different. Differences make the world a great place. Learning about them and experiencing differences will enhance your life and help you appreciate the things that you have at home.

-by Damon Moreland.