The Little Victories commercial

It’s here!

Check out the video for our latest collection, “The Little Victories”

The commercial is a visual montage of the brand’s growth and evolution over the past three years. We pay homage to our loyal fans, The LBF Squad!

Shop the collection here
View the Lookbook here

The Little Victories collection has arrived

Turn up!
Our latest collection titled “The Little Victories” is finally here. The collection builds on our last fall collection and includes a crewneck sweater, pullover hoody, scarf, beanie, and a t-shirt.


  • Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.
    - Louis L’Amour

  • While working on this collection, we had a conversation trying to figure out why people who start off on a journey or chase their dreams give up prematurely. It was important to get a grasp on this so as to be aware of how to carry on through tough times. We came to realize that what keeps us driven is not only what lies within us, but the little victories that we’ve had along the way. A little victory can be a 14yr old kid from Newcastle posting a YouTube video saying we are his favorite brand ever, or Philadelphia Union defender, Amobi Okugo, lifting up his jersey to reveal a LIVE BREATHE FUTBOL shirt on national tv.
    Whatever they may be, the little victories help reinforce your belief that you’re on the right path. Take a moment to look back and acknowledge them, but don’t dwell on them too long, for the road ahead is long and you must carry on.

    - Ebun & Dom.

    We’ve created an interactive timeline of all of our Little Victories. Check it out here: Our Story

  • Check out the Lookbook featuring CJ Sapong and Amobi Okugo.

  • The clothes

  • The Striker’s crewneck sweater
    get it here
    LBF Striker's crewneck sweater

  • The Touchline Beanie
    get it here

  • The Touchline Scarf
    get it here

  • The World Class Pullover Hoody
    get it here

  • The Winged Logo t-shirt
    get it here

    Get the collection here

    PEYMAN PICKS: Gameweek 10

    After last week’s disappointing return from our midfielders and Arsenal captaincies, we look to this week to bounce back and get our fantasy scoring back on track. While few pounced with the bold decision of captaining Luis Suarez who netted a hat-trick, most other managers missed out on him entirely or opted for captaining either one of Ozil, Giroud or Rooney. At least for me, Rooney saved some blushes, but the hole left in midfield was decisive for many. This week we will be eyeing our scoring hopes on Manchester City as they face a struggling Norwich side. With goalkeeper Joe Hart being axed after yet another dismal and game deciding error last week, managers should look for alternative City defensive cover with the likes of Zabaleta, Demichelis and Clichy all available. This week’s most popular captain’s choice, Kun Aguero will see heavy investment for attacking firepower along with midfielders Silva, Toure, Nasri and Navas all providing service.

  • Perusing the fixtures we notice that both Hull and West Brom have relatively favorable affairs while West Ham host Aston Villa in East London and Spurs travel up to the Northwest to take on the blue half of Merseyside as they face Everton. Although the Tigers talisman Brady is still a doubt after recovering from a hernia operation, he still will remain in many teams’ starting 11 in case he should play, causing concern for Gus Poyet’s Sunderland. Sessegnon remains the attacking threat for West Brom as they play bottom of the league Crystal Palace who are still without a manager. If the Baggies can seize the day, then I would be very surprised if Sessegnon did not have a hand in some goals, which is why he’s made my team of the week.

  • Youngster Ravel Morrison and target striker Christian Benteke are the two to watch at Upton Park if there are to be any goals. I foresee a close encounter and because of that have gone with the home side to take the points. Everton versus Spurs could be a very entertaining match-up as both sides like their free-flowing attacking style of football with the latter taking a bit more conservative approach unlike their former manager Redknapp. However, I do see goals in this one and with Lukaku always bearing a threat when in form while the likes of Soldado, Townsend, Eriksen and Sigurdsson provide attacking options for Spurs, it’s hard to determine the winner here, which is why I’m picking another home win for the in form Blues or a draw at the very least.

  • giroud_suarez
    Finally we look to Sunday’s marquee match up between table toppers Arsenal and newly revived Liverpool. Both teams will be looking to make their mark against opponents in the top four and this tie sets up the occasion perfectly. Arsenal were convincingly beaten mid-week in their League Cup affair with Chelsea at the Emirates, but by their line-up changes, they were surely looking ahead to this weekend’s encounter with high-rising Liverpool. Both teams have been conceding goals, but offensively they are two of the highest scoring in the league thus far, only trailing Manchester City by one and four goals respectively. Therefore as we take a look at scoring potential we can’t look past form players such as Suarez and Sturridge for Liverpool and Ozil, Ramsey and Giroud for Arsenal. It shall be interesting to see that with the return of Coutinho into Liverpool’s line-up, if he’ll boost the strike partnership of Suarez/Sturridge even more with his creative play and service in the number 10 slot just as Ozil has for the Gunners.

  • Peyman’s Score Predictions

    02 Nov 12:45 Newcastle (1) v Chelsea (2)
    02 Nov 15:00 Fulham (1) v Man Utd (2)
    02 Nov 15:00 Hull City (1) v Sunderland (1)
    02 Nov 15:00 Man City (3) v Norwich (0)
    02 Nov 15:00 Stoke City (2) v Southampton (1)
    02 Nov 15:00 West Brom (2) v Crystal Palace (0)
    02 Nov 15:00 West Ham (1) v Aston Villa (0)
    02 Nov 17:30
    Arsenal (2) v Liverpool (2)
    03 Nov 13:30
    Everton (2) v Tottenham (1)
    03 Nov 16:00
    Cardiff City (1) v Swansea (2)

  • Peyman’s picks of the week

  • GK: Harper
    DEF: Reid, Shawcross, McAuley
    MF: Morrison, Toure, Sessegnon, Hazard
    ST: Rooney, Aguero (C), Lukaku (VC)

  • Bench/Alt. options: Jaaskelainen, Baines, Ozil, Brady, Suarez

  • Other recommended FPL resource sites:

  • – Official partner of the Barclay’s Premier League for a good reason; the game’s best resource for everything fantasy football related with weekly in depth articles, team news, squad selection projections, captain polls, fixture difficulty, forum discussion and even a weekly podcast!

  • – Great for getting ahead of the price changes and also an alternative perspective on weekly team selections.

  • Good luck and until next week, ‘Live, Breathe’ fantasy Premier League!

    Follow me on Twitter @RedOranjePey

    PEYMAN PICKS: Gameweek 9


  • This weekend’s fixtures see us focusing our attention to Sunday’s Tyne-Wear derby and Chelsea hosting Manchester City will take center stage, but in terms of real fantasy value and where the potential points lie, Saturday’s fixtures will likely prove the difference. Top of the table meet near bottom as Arsenal look to continue their early season form against lowly Crystal Palace who have accumulated only three points thus far. After conceding two wonder strikes Monday at Craven Cottage Ian Holloway then stepped down as Palace manager claiming he had lost the dressing room. Fantasy managers will undoubtedly look to invest in Arsenal’s attacking trio of Giroud, Ozil and Ramsey, but as is always the case, whoever gets the armband will likely be the difference in this week’s league scoring.

  • In Birmingham it should prove a tough and interesting encounter as Belgian teammates Romelu Lukaku and Christian Benteke will go head-to-head in what should be a tight affair. Liverpool then host West Brom in Merseyside with the hopes of their young playmaker Coutinho returning from a shoulder injury which has kept him sidelined for over a month. I expect Liverpool to grab all three points with the strong potential of a clean sheet here, so many owners should look to invest in their back line for this one. Up front it seems to be a toss up between Sturridge and Suarez and likely your team’s finances will dictate which striker you’ll opt for.

  • Manchester United will welcome back former club hero and opposing manager Mark Hughes to Old Trafford as his refreshed Stoke side look to test the resolve of the currently fragile champions. After last weekend’s disappointing last minute draw at home and midweek’s narrow win over Real Sociedad, they will look to get back to winning ways before they completely drift out of title contention already eight points behind leaders Arsenal. We shall see if young Januzaj retains his starting role on the left flank or if his manager will shake things up and mix in some experience. Wayne Rooney looks like the only definitive attacking player sure of a starting role for the Red Devils and will likely captain many fantasy teams this weekend.

  • The next three favorable fixtures that managers will look to focus in on are Southampton v. Fulham, Swansea v. West Ham and Tottenham v. Hull City. All home teams have a good chance of a clean sheet, but in terms of attacking potential there are more than several options to explore. Southampton are currently riding high up the table largely in part to the form of midfielder Adam Lallana, which is why he’s deservedly made my team of the week. Some fantasy owners have sold the likes of Michu, who could return to haunt them this weekend as he picked up a goal yesterday during Europa League competition and is at home to a West Ham side that aren’t know for their away efforts, despite their recent surprise victory at White Hart Lane. Lastly, Spurs host a struggling Hull City team and have new youngster already making headlines with his recent performances for both club and country. If the promising England international can cement his place in AVB’s side then we could eventually see a Bale-type replacement for great value, priced at only 5.6M. Paulinho still remains a safe Spurs cover option at 7M and seems firmly in the plans of his manager avoiding rotation risk with the likes of Holtby, Eriksen, Lamela and Sigurdsson.

  • Peyman’s Score Predictions

    26 Oct 12:45 Crystal Palace (1) v Arsenal (3)
    26 Oct 15:00 Aston Villa (1) v Everton (1)
    26 Oct 15:00 Liverpool (2) v West Brom (0)
    26 Oct 15:00 Man Utd (2) v Stoke City (0)
    26 Oct 15:00 Norwich (2) v Cardiff City (1)
    26 Oct 17:30 Southampton (2) v Fulham (1)
    27 Oct 13:30 Sunderland (2) v Newcastle (2)
    27 Oct 16:00 Chelsea (2) v Man City (1)
    27 Oct 16:00 Swansea (2) v West Ham (0)
    27 Oct 16:00 Tottenham (3) v Hull City (1)

  • Peyman’s picks of the week

  • GK: Boruc
    DEF: Vertonghen, Johnson, Evra
    MF: Michu, Lallana, Ozil (C), Townsend
    ST: Rooney, Giroud (VC), Sturridge

    Bench/Alt. options: Mignolet, Lovren, Walker, Snodgrass, Benteke,

  • Other recommended FPL resource sites:

  • – Official partner of the Barclay’s Premier League for a good reason; the game’s best resource for everything fantasy football related with weekly in depth articles, team news, squad selection projections, captain polls, fixture difficulty, forum discussion and even a weekly podcast!

  • – Great for getting ahead of the price changes and also an alternative perspective on weekly team selections.

  • Good luck and until next week, ‘Live, Breathe’ fantasy Premier League!

    Follow me on Twitter @RedOranjePey