Live Breathe Futbol secures distribution deal with Dick's Sporting Goods

LIVE BREATHE FUTBOL ANNOUNCES MULTIYEAR DISTRIBUTION DEAL WITH DICK’S SPORTING GOODS

PHILADELPHIA, PA (July 13, 2023) – Live Breathe Futbol today announced nationwide distribution of Live Breathe Futbol collections through Dick’s Sporting Goods, beginning this month with select merchandise available in Philadelphia, Atlanta, and Chicago.

“This opportunity fits perfectly with the Live Breathe Futbol mission: futbol as a way of life and elevating the experience for fans,” said Ebun Olaloye, founder and creative director of Live Breathe Futbol. “Through our relationship with Dick’s Sporting Goods, our unique take on sports and lifestyle will extend to larger audiences as the United States prepares for all the excitement that’s ahead as we look to the World Cup here in 2026.” Wider distribution of the brands collections will be available across the Philadelphia regions starting in late summer 2023.

“Live Breathe Futbol is rooted in the heart of Brotherly Love, and unites that message across the country; uniting all soccer culture lifestylers to be loud, be you, and be proud – and that we ourselves are a brand to recognize, and LBF is the flag we wave,” said Jason Santiago, buyer for Dick’s Sporting Goods. “It’s a humble honor Dick’s Sporting Goods and Live Breathe Futbol can partner together to amplify this message, and we look forward to growing this platform together in a Dick’s Sporting Goods near you.”

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ABOUT LIVE BREATHE FUTBOL

Founded in Philadelphia in 2011, Live Breathe Futbol was inspired by the idea that football is a way of life and should be celebrated everyday. The brand’s obsession with football inspires its products, visuals, and storytelling. LBF has been featured in Forbes, Sports Illustrated and countless football-related magazines and websites.