Our Fall/Winter 2012 collection is an lineup inspired by the moniker, 'Authenticity is Timeless. LBF is Forever' In designing the collection we looked back into football history and highlighted elements that have withstood the test of time. Each piece tells a story both in the way it was conceived and the way it's presented. As a brand we've matured over the last year and our approach to creating products and content has matured as well. We hope you take the time to check out the postcards from the past as they give a glimpse into the conception and inspiration of each garment. Our goal still remains to create beautiful garments that passionate football fans look good and feel good in. We hope you look at the pieces and go, "f**k, that's incredible. I've gotta have that." The entire collection is available here: LBF Fall/Winter 2012.