Turn up! Our latest collection titled "The Little Victories" is finally here. The collection builds on our last fall collection and includes a crewneck sweater, pullover hoody, scarf, beanie, and a t-shirt.
Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more. - Louis L'Amour
While working on this collection, we had a conversation trying to figure out why people who start off on a journey or chase their dreams give up prematurely. It was important to get a grasp on this so as to be aware of how to carry on through tough times. We came to realize that what keeps us driven is not only what lies within us, but the little victories that we’ve had along the way. A little victory can be a 14yr old kid from Newcastle posting a YouTube video saying we are his favorite brand ever, or Philadelphia Union defender, Amobi Okugo, lifting up his jersey to reveal a LIVE BREATHE FUTBOL shirt on national tv. Whatever they may be, the little victories help reinforce your belief that you’re on the right path. Take a moment to look back and acknowledge them, but don’t dwell on them too long, for the road ahead is long and you must carry on. - Ebun & Dom. We've created an interactive timeline of all of our Little Victories. Check it out here: Our Story