It’s quite remarkable the amount of work that goes into putting out five pieces of cotton. On the surface it doesn’t seem like much, but so much goes into making sure that the products are as good as they can be and that they are presented in a way that does them justice. Here is a glimpse into the video/photo shoot for the Fall/Winter collection.
Shooting Adus wearing ‘Cruijff”
Mustang Shelby GT. vroom vroom
Song. Man I love this dude. check him wearing the ‘XXI Navy’ that debuted two years ago. He’s been holding me down since.
Dom in the back of a flatbed truck doing whatever is necessary to get the right shot. Dedication.
Yep, that’s a motorcycle.
As is customary, we end every shoot with a game of pick-up.
We’re about to knock ‘em dead. Thanks for rockin’ with us.
With today being Thanksgiving Day I feel it’s a good time to thank every member of the LBF Squad for their commitment to LBF. The Fall/Winter collection will be released on Cyber Monday (Nov. 27th) and it has been a long four month process to get us to where we are now. In August, I made the transition from Philadelphia to Seattle to work for Golazo. Though the transition has been going well, I’d be lying if I said LBF didn’t suffer for it. I never realized how important being in Philadelphia and around everything I knew was until I was away from that environment. There was a point where Dom and I weren’t sure if the collection would be coming out. We’d run out of money and desperately wantedneeded to take the brand to the next level. With the fall collection we were effectively trying to grow our business six fold and didn’t have the capital to do it.
If you’ve been following us for quite some time you’re quite familiar with the way we released items in the past. We would release one or two items at a time and push them for a few months. That model is easier to fund because you don’t have to put up so much money at once. However, the fall collection saw us introducing different items that cost a shedload of money to make. Despite not having money I chose not to sacrifice the quality of the garments to cut costs. Quality is something you guys have come to expect from us and I couldn’t live with myself knowing that I’d released inferior products to the LBF Squad. Never that.
Anyhow, having your back pinned against the wall is remarkable because you are able to think laterally and come up with solutions that may not have come to you otherwise. We moved hell and high water and here we are. I’d like to apologize to everyone for the long ass wait and thank you for sticking with us.
I’m really really excited about this collection because we gave it everything and pushed ourselves to create designs that (hopefully) will stand the test of time. Each piece is unique in its own way, but the common thread that binds them all together is this catchphrase that we use internally: “Authenticity is Timeless. LBF is Forever” We’ll be spending today and the rest of the weekend finalizing all the little things that need to be done to ensure a successful launch.
Thanks for always rockin’ with us. We appreciate the love.
How goes it distinguished members of the LBF Squad? Dom and I will be heading out to the west coast for the next two months. Why you ask? It’s all a part of the master plan to make the entire world Live and Breathe Futbol. Really, we’ve been invited out by our good friends at Golazo and we’ll be working out of their office for the next two months. It is a great opportunity to grow LBF on the left coast while also working with a brand that shares the same values and passion for futbol that we do.
We’ll be updating the blog regularly to keep you all posted on what’s happening with us out there. As far as LBF, nothing changes, we’ll still be bringing you great products and great content, we’ll just be in a different location.
As always the support is massive and everything we do is a chance to grow the brand and take it to the next level.
A few years back my dad retired from his federal job and during his speech at the party he impressed upon me something I still hold dear: world travel is one of the most important things you can do. I try to instill this same idea upon the students I teach. America is NOT the end all be all in the world. With this in mind, I sponsored a trip to Spain and Morocco through EF Tours.
Our tour began in Madrid. We arrived the day after the Euro 2012 celebration. Imagine the elation Spaniards felt after winning their 3rd straight FIFA title. Some of the areas in downtown Madrid still wore the scars of the party, streamers and other remnants of a huge party littered the streets. I was sort of mad I wasn’t there the day before to participate in the celebration. Everywhere you turned in Madrid boasted their infatuation with the beautiful game. Stores sold jerseys, scarves and other national team memorabilia. Even in Madrid you could buy a FC Barcelona jersey. Soccer love knows no boundaries. These tours are educational in nature and while in Madrid we toured the Royal Palace, ate traditional paella, took in an exhibit of Raphael at the Prado Museum and viewed Picasso’s masterpiece Guernica at the Reina Sofia Museum. A few really adventurous souls traveled with me from the Puerta del Sol in the southern portion of the city on the local bus to the Estadio Santiago Bernabeu in the northern part of the city. Of course we took the tour of Real Madrid’s stadium just like hundreds do seemingly every day. We sat in the bench chairs and hung out in the locker room just as Cristiano Ronaldo, Pepe, Memut Ozil do on game days. We took pictures with several of their team trophies as well. As football fans it was a great experience for us all.
We left Madrid and ventured south to Toledo. The first time I visited Toledo 7 years ago it was about 110 degrees. This time it was not as hot which enabled us to have a great tour of the city. We toured the main cathedral (there seemed to be more priests here than in all of America) of the city and viewed an El Greco masterpiece. Her knowledge of the city and the painting were historically and artistically amazing. Toledo is a city once inhabited by the Moors. When Europeans drove out the Moorish people they did not tear down what the Islamic architects built. The city and others like it in Spain bear witness to the prowess that Muslim architects and artisans over Europeans. In Toledo we also visited a sword making shop. Using centuries old technology the sword makers in Toledo have been responsible for making the swords used in popular movies like the Lord of the Rings trilogy. They also make damascene jewelry brought to Spain from Damascus centuries ago. It takes these artisans years to become masters in their respective arts. We left Toledo with a greater appreciation of Spanish history for sure.
We continued on our tour and drove towards Granada. Unlike my last trip to Spain we stopped in a city that may not be well known to most people although they have heard tales about it. Consuegra is the home of Don Quixote’s windmills. Don Quixote de La Mancha was written by Miguel de Cervantes in the 17th century and is considered the epitome of Spanish literature. Don Quixote was an idealist in the true sense of the word. The windmills in Consuegra were “giants” that Don Quixote had to “fight”. He and his squire Sancho Panza were the butt of jokes and practical jokes throughout the novel but what the novel and its stories teaches is that it is okay to dream. Once in Granada we had to eat dinner pretty quickly because we had a planned trip to the “Gypsy Caves”. The people of Europe who are considered Gypsies in Europe are very much maligned by most people. I have had a few run ins on different trips throughout Europe but have never been robbed or hurt by anyone. Some of the Gypsies around Granada try to read your fortune for 10 Euros after handing you a sprig of Rosemary but we found the people in the caves to be fantastic. They dance the flamenco for our group with style and grace. One of the women tried to get the crowd up to dance and when she got to me I happily obliged and danced the flamenco with her. My students were howling! It was definitely a highlight of the evening. We left the caves and went to the top of a hill opposite the Alhambra. The Alhambra is Arabic for Red Fortress. It was built by the Moors in the mid 14th century as a fortress and palace and is exquisite at night. I visited the Alhambra before but had never seen it at night. I was amazed. The next day of our trip was one of the best as we toured it with a local guide, a Brit who was extremely knowledgeable. Taking the tour with him was like being on an episode of the History Channel. My descriptions of the Alhambra would not do it justice. It is a place you must visit to really appreciate its grandeur.
We left Granada and continued our tour in Sevilla. The cathedral in Sevilla is one of the three largest cathedrals in the world. It is absolutely enormous. There are numerous chapels, religious relics and some of the remains of the explorer Christopher Columbus. I had to remind the kids that Columbus did not discover America as they know it, he landed in the Caribbean but never set foot on the mainland of this country. From the huge bell tower of the cathedral you can see all of Sevilla. It’s a breath taking view and it took a good deal of stamina to walk to the top. Running to the top would be a great training regimen for any football player. Again Sevilla was filled with the leftover spoils of the Spanish victory of Italy in the Euros. Interestingly, my first ever trip to Europe was 8 years ago during the 2004 European championship. I happened to be in Athens when Greece beat Portugal to win the trophy. The Greeks (and our tour) partied in Omonia Square for a while!
On the way from Sevilla to our next stop, the Costa del Sol, we stopped at a rest stop as it was a pretty long drive. I found a Cruzcampo beer with Spanish and Manchester City star David Silva on the can. I’m assuming the beer company produced a pretty good amount of cans celebrating Spain’s victory well ahead of time! We made it to the Costa del Sol and the beach area called Torremolinos. Our hotel was BEACHFRONT! We spent our last three days on the beach but one day took us to Africa. This was my third visit to Africa and second to the country of Morocco. We traveled by ferry to Morocco. Once we got there I saw my tour guide from my first trip there and yelled his name. He saw me, dropped everything he was doing and called me over, “My brother, what are you doing here”? , he said. He handed over the group he was set to guide t another guide and took my group with him. Abdul was so happy to see me he kept hugging me and walked most of our tour of the Medina with his arm around my shoulder. The crazy thing about our day in Tetuan is that 6 other people remembered me! It was surreal. I felt like the mayor of the medina for a day. As a group we saw how people in that part of Morocco live every day. It was a shocking experience for my students. The smells and sounds were so different than anything they have ever experienced but I felt right at home because of the hospitality shown by Abdul (he gave me a gift before we left). While in the medina we visited a pharmacy and got a lecture on homeopathic medicines, a rug cooperative and we ate a traditional lunch of cous cous vegetables and chicken. Little kids in the medina dribbled soccer balls while walking with their dads and there were a multitude of nations represented in shops selling jerseys.
Our trip to Spain and Morocco was memorable. I suggest to everyone to get out and see the rest of the world. People live differently than we do in America not better or worse just different. Differences make the world a great place. Learning about them and experiencing differences will enhance your life and help you appreciate the things that you have at home.
The people you surround yourself with are very important to your journey. They are there when the chips are down and encourage you to press on. This post is just a series of pictures of me and my two best mates, Keith and ‘Song living it up. I’ve known these guys all throughout college and they’ve always held me down. They urged me to start LBF when I doubted my ability to do so and were early believers once it got started. Cheers to good friends!
As we posed for a photo while strangers wondered why three of us were wearing the same shirt, this random girl decides to get in on the fun as well. Good times indeed.
Also not sure why Song insists on making these faces in photos. You can ask him
My LBF Life is a video series by LIVE BREATHE FUTBOL that goes behind the scenes with different people whose lifestyle is based around futbol. This video features Joltter, a 20-yr old football player from Finland who has built up an impressive YouTube following thanks to his high quality football & freestyle videos.
The idea is to capture the passion, dedication and borderline obsession we have with futbol. Just like Joltter, we live and breathe futbol. How do you LIVE and BREATHE FUTBOL? Let us know on twitter by tweeting @LBFutbol with the hashtag #MyLBFLife
Three weeks ago I graduated from Temple University. After spending the last five years of my life sleeping very little while trying to pass Architecture school, I desperately needed a break. My sister had a week off from medical school, so we decided to pack our bags and fly to California for six days. We flew out of LaGuardia and landed in Palm Springs. The last time I experienced heat like that I was an adolescent in Nigeria. Below are some photos that I took on my phone while in Palm Springs. Over the next few days I’ll be posting more photos of different places we went to. Enjoy. LBF Life.
In continuation of our LBF Life series – a look behind what we do here at LBF- I bring to you a series of photos taken this past weekend. Enjoy!
Watching El Clasico at Dimitri’s. Madrid leads 1-0
Barca equalizes. 1-1
Ronaldo scores to make the match 2-1. Dimitri is very sad.
After the match is over, we head out onto the street for a little kickabout.
It isn’t long before things get really intense…
Dimitri ends the day with a broken heart and broken ankles. Poor kid. We, on the other hand, had quite a blast and I must say it was a damn good day. Word to Ice Cube. It may seem like all we do is watch and play futbol. It really is for the most part. Somehow we find the time to design and sell t-shirts in between all of that.
We’ve started the LBF Life series as a way to document what goes on behind the scenes here at LBF. Often times it seems people get the impression that we’re some big brand or whatever. LBF is literally just a few early 20 somethings playing soccer, taking pictures and designing. We’re having the time of our lives while creating quality products for people who are just like us.
The photos below are from a few months ago when we gathered up a few of our buddies for a photoshoot and afterwards played a pick up game. Good times.
It’s almost 4am as I write this and although I am exhausted, I am content, happy and ecstatic. If you’re reading this then you’re most definitely witnessing LBF 2.0. For the longest time I’d envisioned this as the LBF website. Three web developers later, thousands of $ wasted and it’s finally here. Edward Gaug and I have worked on this website tirelessly for the last three months. I’m a bit of a perfectionist so we went through quite a few iterations of the site. Just when we were set to launch, I’d want something tweaked or changed that set Edward on another two week assignment. He took it all in stride and helped realize my vision for the site. What a class act.
If you take a bit of a tour you’ll notice new links on the site that weren’t there before. We’ll spend some time explaining some of them, but the most notable one is the Varsity Club. The Varsity Club, for now, is an initiative we launched to help improve the participation of our college-aged customers. We’ve decided to give every college student a lifetime 15% discount on all LBF apparel. Simply enter a valid “.edu” email address and we’ll send you a code via e-mail. I’m a recent college grad so I get it. But the vision for the Varsity Club is much larger than just a discount code, but we’ll leave you with that for now.
We take every suggestion seriously and are constantly working on improving the brand for everyone. We have a very dedicated customer base and the LBF Squad will serve to strengthen that relationship by creating the most ridiculously awesome incentive program since Oprah gave away free cars.
We are also improving on what we do best. And that is creating world class apparel for futbol-crazy fans. It’s Spring time and we know you’ve been waiting for more LBF gear. The wait is almost over.
Thank you all for the support. It is massive and it’s what drives us forward. I know, it’s cliched and everyone says it; we mean it. So click around, get familiar with the new site, and pick up some gear on your way out.