Some Kinda Blue

If you’re on Tumblr, or just follow football happenings on the internet, you’ve probably seen Adidas’ new campaign for Chelsea Football Club’s 2013/14 home kit. From a graphic standpoint I think the campaign visuals are eye-catching, striking and, brilliant. However, the campaign tagline, “it’s blue, what else matters” is like John Terry’s infamous slip in the 2008 Champions League final. I mean, I get it, but I don’t think it comes across the way Adidas intended it to. I’m not a Chelsea fan, but if I was I’d be a bit insulted. You mean to tell me you expect me to fork out $89.99 for next year’s kit and the only thing that matters is that it’s blue?

I guess it’s getting increasingly difficult for jersey designers (Nike and everyone else included) to re-create and re-design jerseys every year for football clubs that are identified by a specific color.

Chelsea blue

via Adidas Tumblr

It makes me wonder if Adidas is compensating for a lackluster jersey design by creating brilliant visuals to hype the release of the new kit?

Here’s the video:

What are your thoughts on the campaign? Leave your thoughts in the comments!

- Ebun

Live Breathe Futbol | Teasers from our Spring/Summer 2013 collection

With the Champions League Quarter Finals starting in under 15 minutes, we bring you a few teaser images from our upcoming Spring/Summer collection. The collection builds on our ‘LBF is Forever‘ offering from last fall by exploring a new aesthetic while improving on what the LBF Squad has come to expect from us. The images below are from two of the ten pieces in the collection. We’re close. Enjoy.

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teaseri1

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Over the next couple of weeks we will slowly unravel the rest of the collection, so stay tuned and keep rockin’ with Live Breathe Futbol!

Oh, and my predictions for the matches today: PSG 2-2 Barca; Bayern 2-1 Juve.

Like us on Facebook | Follow us on Twitter

-Ebun

Now in Stores

Over the past couple of years, we’ve sold our gear primarily online. However, it has always been our plan to sell our gear in retail shops that share the same values and passion for futbol that we do. With that said, we are really excited to announce that LBF will now be sold at Passion Soccer Boutique in Quebec, Canada!!

Passion Soccer is one of those unique shops that genuinely loves the game and it shows in the way their shop is laid out. Apart from the usual Nike, Adidas, Puma Passion Soccer also stock brands like Pantofora d’Oro, Joma and Umbro. They’ve also hooked us up with a kickass display so when you walk in there, you can buy any of our gear and even pick up a matching pair of kicks so you’ll leave looking fresh as hell.
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PSB_store front

Follow them on Twitter: @passionsoccerca and Like their Facebook page: PSB

If you’re in Quebec, you can stop by the shop. Their address is
5148 rue Jarry Est, St-Leonard
Montreal, QC
H1R 1Y4

LBF Snapback Caps

Happy Friday LBF Squad. As we prepare for our Spring/Summer collection we would like to get your input. We’re looking to introduce a snapback cap to our lineup and we want to know what you guys think of the designs below. Only one snapback will make it through to production, so let us know which is your favorite and what we can do to improve it!!

snapback_samples

Leave a comment below telling us which one is your favorite, what you like about it and what we can do to make it better. Remember, if it’s not ‘World Class’ then we won’t put it out!!

You can also tweet us and let us know! (@LBFutbol)

LBF does Valentine’s Day + Women’s Line

As most people today spend millions on flowers, chocolates, and stuffed teddy bears all in the name of love, we’ve brought you something that showcases your love in a better way. See, it’s not that we don’t like chocolates and wine (because we do), it’s just that futbol has and always will be our first love. And we’d like to think that you feel the same way. Why else would you be on this page, eagerly anticipating the next LBF drop?
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You can get the women’s shirt here
Over the past month we have teased the ‘Break Ankles Not Hearts‘ design on Instagram, Facebook and Twitter. We even posted a decoy design to get you guys going. The wait is finally over and we hope you guys like it. The design marks a first for us as we spearhead the drop with a women’s deep v-neck shirt (above). The shirt is available for men as well in our signature red poly blend shirt (George Best, XXI Roja).

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You can get the men’s shirt here

Women’s Line

The women’s line is not quite done yet. We felt it would be beneficial to get the input of female soccer players and fans before releasing a women’s collection, otherwise it would be a disaster. So we sent the collection (as it was) to some of our female LBF Squad members and asked for their feedback. In short, they liked some of the stuff and some of it they didn’t. We’ve taken that feedback seriously and are now perfecting the line. But we can’t leave you without giving you a small preview of the line as it stands. It’s only right, right?

women's preview

From a design standpoint the collection is about 95% done. Once we get to 100% we’ll push the line forward into production. We don’t have a timeline yet, but the line is priority so the next time we drop something, it’ll most likely be that. Ladies, we got you.

We hope everyone has a fun Valentine’s Day. Enjoy the time with your significant other if you have one, and if you don’t the Europa League is on. Don’t forget to grab your ‘Break Ankles Not Hearts’ shirt here

– Ebun.

Christmas Giveaway with FourFourTom

With Christmas tomorrow, we’ve teamed up with our good friend, FourFourTom to give one lucky person our entire Fall Collection. That’s a $200 value!!!

Here’s how to enter the contest:

1. Watch our ‘LBF is Forever’ video all the way to the end.

2. Tweet us (@LBFutbol) and tell us how many touches Matty (in the Winger’s track top) takes at the end of the video. Include the hashtag #LBFChristmas

3. Good luck!

Messi 91

We are all familiar with Lionel Messi and his otherworldly-ness. He simply isn’t from this planet and his goals reflect that. On December 9, 2012 we were informed that Messi had broken Gerd Muller’s 40yr record of 85 goals in a calendar year. Well, two weeks later and Messi has completed the year with a whopping 91 goals and we’ve created this shirt to celebrate the feat.

The shirt is now available for pre-order in the Shop and begins shipping on January 7th, 2013. Click here to purchase.

Fall/Winter 2012: LBF is Forever

Our Fall/Winter 2012 collection is an lineup inspired by the moniker, ‘Authenticity is Timeless. LBF is Forever‘ In designing the collection we looked back into football history and highlighted elements that have withstood the test of time.

Each piece tells a story both in the way it was conceived and the way it’s presented.

As a brand we’ve matured over the last year and our approach to creating products and content has matured as well. We hope you take the time to check out the postcards from the past as they give a glimpse into the conception and inspiration of each garment.


Our goal still remains to create beautiful garments that passionate football fans look good and feel good in. We hope you look at the pieces and go, “f**k, that’s incredible. I’ve gotta have that.

The entire collection is available here: LBF Fall/Winter 2012.

Fall/Winter 2012: A look behind the scenes

It’s quite remarkable the amount of work that goes into putting out five pieces of cotton. On the surface it doesn’t seem like much, but so much goes into making sure that the products are as good as they can be and that they are presented in a way that does them justice. Here is a glimpse into the video/photo shoot for the Fall/Winter collection.

Shooting Adus wearing ‘Cruijff”

Mustang Shelby GT. vroom vroom

Song. Man I love this dude. check him wearing the ‘XXI Navy’ that debuted two years ago. He’s been holding me down since.

Dom in the back of a flatbed truck doing whatever is necessary to get the right shot. Dedication.

Yep, that’s a motorcycle.

As is customary, we end every shoot with a game of pick-up.


We’re about to knock ‘em dead. Thanks for rockin’ with us.

Ebun