OUR STORY
We believe in the power of fútbol to change lives and make dreams come true. This is our tactical philosophy and it dictates the way we play; it informs the products we make and the way we interact with the LBF Squad.
With more than half the planet fútbol fanatics, we know we are the brand that upholds their beliefs about the beautiful game. We will do this by creating world-class apparel and flying the flag for the world’s greatest sport.
Live Breathe Futbol Was Born | Nov. 2010
Ebun turns 21 and, to celebrate, he created the XXI shirt. Twenty-one shirts were printed up and sold out within hours. Live Breathe Futbol was born.
Philadelphia Union T-shirt Design Contest | March 2011
Ebun wins Philadelphia Union t-shirt design contest with “Original Doop Design” which helped propel LBF into the consciousness of Philadelphia soccer fans.
A Strike Partnership | May, 2011
Good friends throughout college, Dom and Ebun sat down to partner up on LBF in May 2011. The partnership strengthened LBF and the company has forged ahead ever since.
LBF Meets Golazo | May, 2011
Flew to Seattle to meet Richard Tait, co-founder of Golazo (drinkgolazo.com) who has become a great friend and mentor. Ebun even spent 9 months in Seattle as an in-house designer for Golazo.
First Retail Account
First Retail AccountJune, 2011
Second Street Soccer (now closed) takes a chance on LBF and is the first retail store to sell LBF merchandise. Owner, John Shipley sadly passed away in 2013. Rest in Peace, John.
Philadelphia Inquirer Feature
Philadelphia Inquirer FeatureJanuary 2013
LBF was selected as one of five first place winners in FedEx’s Small Business Grant competition. This inspired a feature piece on LBF in the Philadelphia Inquirer. You can read the story here
Comcast Sportsnet Feature
Comcast Sportsnet FeatureFebruary 2013
Shortly after the Inquirer piece, Comcast SportsNet called to do a feature on Ebun in honor of Black History Month. Michael Barkann conducted a fantastic interview and the brand got some great exposure from the piece. View it here
First collection: LBF is Forever
First collection: LBF is Forever
November 2012
The release of this collection was a major step in the growth and expansion of the brand. The collection included a scarf, crewneck sweater, hoody, t-shirt, and track jacket. Keith Hickery (KCKRS) even went as far as saying the collection “offers American fans a range of depth I can’t remember any American soccer line matching previously.”
Passion Soccer Boutique
March 2013
Becomes first non-US retailer to carry LBF products.
Amobi
June 2013
Friend of the brand and OG LBF Squad member, Amobi Okugo, scored a thumping header against FC Dallas at PPL Park. To celebrate he lifted up his jersey to reveal a LIVE BREATHE FUTBOL compression shirt underneath. Boss. Watch the goal here
Stay True collection with CJ Sapong
July 2013
We collaborated with then SKC forward, CJ Sapong to release a three-piece line inspired by following your passions and staying true to your values and beliefs.
Pato
September 2013
Brazilian star, Alexandre Pato, was spotted in Brazil wearing our George Best tee!
Amazon
March 2014
We begin selling our products on Amazon, the world’s largest online marketplace!
World Cup Collections
May 2014
Launch two collections for the World Cup: American Futbol and World Cup Winners.
Unisport
June 2014
Unisport becomes first European retailer to carry LBF products.
Sports Illustrated + Forbes
December 2014
Within 24 hours of each other Forbes & Sports Illustrated published articles about the growth of LBF.