OUR STORY

We believe in the power of fútbol to change lives and make dreams come true. This is our tactical philosophy and it dictates the way we play; it informs the products we make and the way we interact with the LBF Squad.

With more than half the planet fútbol fanatics, we know we are the brand that upholds their beliefs about the beautiful game. We will do this by creating world-class apparel and flying the flag for the world’s greatest sport.

 

Live Breathe Futbol Was Born | Nov. 2010

Ebun turns 21 and, to celebrate, he created the XXI shirt.  Twenty-one shirts were printed up and sold out within hours.  Live Breathe Futbol was born.

 

Philadelphia Union T-shirt Design Contest | March 2011

Ebun wins Philadelphia Union t-shirt design contest with “Original Doop Design” which helped propel LBF into the consciousness of Philadelphia soccer fans.

A Strike Partnership | May, 2011

Good friends throughout college, Dom and Ebun sat down to partner up on LBF in May 2011. The partnership strengthened LBF and the company has forged ahead ever since.

 

LBF Meets Golazo | May, 2011

Flew to Seattle to meet Richard Tait, co-founder of Golazo (drinkgolazo.com) who has become a great friend and mentor. Ebun even spent 9 months in Seattle as an in-house designer for Golazo.

 

First Retail Account

June, 2011

Second Street Soccer (now closed) takes a chance on LBF and is the first retail store to sell LBF merchandise.  Owner, John Shipley sadly passed away in 2013.  Rest in Peace, John.

 

Philadelphia Inquirer Feature

January 2013

LBF was selected as one of five first place winners in FedEx’s Small Business Grant competition. This inspired a feature piece on LBF in the Philadelphia Inquirer. You can read the story here

 

Comcast Sportsnet Feature

February 2013 

Shortly after the Inquirer piece, Comcast SportsNet called to do a feature on Ebun in honor of Black History Month. Michael Barkann conducted a fantastic interview and the brand got some great exposure from the piece. View it here 

 

First collection: LBF is Forever

November 2012

The release of this collection was a major step in the growth and expansion of the brand. The collection included a scarf, crewneck sweater, hoody, t-shirt, and track jacket. Keith Hickery (KCKRS) even went as far as saying the collection “offers American fans a range of depth I can’t remember any American soccer line matching previously.”

 

 

Passion Soccer Boutique

March 2013

Becomes first non-US retailer to carry LBF products.

 

Amobi

June 2013

Friend of the brand and OG LBF Squad member, Amobi Okugo, scored a thumping header against FC Dallas at PPL Park. To celebrate he lifted up his jersey to reveal a LIVE BREATHE FUTBOL compression shirt underneath. Boss. Watch the goal here

 

 

Stay True collection with CJ Sapong

July 2013

We collaborated with then SKC forward, CJ Sapong to release a three-piece line inspired by following your passions and staying true to your values and beliefs. 

 

Pato

September 2013

Brazilian star, Alexandre Pato, was spotted in Brazil wearing our George Best tee!  

 

Amazon

March 2014

We begin selling our products on Amazon, the world’s largest online marketplace!

 

World Cup Collections

May 2014

Launch two collections for the World Cup: American Futbol and World Cup Winners

 

Unisport

June 2014

Unisport becomes first European retailer to carry LBF products.

 

Sports Illustrated + Forbes

December 2014 

Within 24 hours of each other Forbes & Sports Illustrated published articles about the growth of LBF. 

Read the Forbes article. 

Read the Sports Illustrated feature.