Last Friday we launched our American Fútbol and World Cup Winners collections at Philly Phaithful in Northern Liberties. I could go on and on about how awesome the night was, but I’ll just leave these photos here and hope that they give just a small glimpse into what was, in short, an epic evening.
With World Cup 2014 35 days away, the entire planet is gearing up for the most epic month in all of sports. Brands are launching World Cup campaigns by the day, whether their focus is soccer or not. Everyone wants a piece of the action. We are no different, except we do this 24/7.
We are excited to premier our Spring/Summer collection at a launch party that will take place at
737 N. 4th Street
There will be a FIFA Tournament (Winner gets a $50 LBF gift card + free private party at Philly Phaithful) as well as free food and free beverages (21+). Space is limited, so we ask that you RSVP here
We will be unveiling our World Cup collections (yep, more than one!) and the new gear will be available for purchase at the party. There will also be a viewing party on Saturday, May 24th, for the Champions League final. RSVP for that here
We are really excited to announce that we have partnered with Be-Active USA to offer a selection of LBF products on Amazon!
The partnership is part of an initiative to grow the brand and make it easy for footballers and fans alike to purchase LBF apparel from anywhere in the world. LBF products can be found on Amazon here as well as the following retail locations:
300 West State St. Media, PA 19063
(484) 444 2966 media-fc.com
If you already own any of the products available on our Amazon page we’d love if you wrote a review of the products. Simply login to Amazon, click on any of the products in our shop and let the world know why you love your LBF piece!
Where would you like to see LBF next? let us know in the comments!
We are throwing a party to launch our 40 Years of Rebellion collection. We’d love to meet some of the loyal members of the LBF Squad and give you guys a first look at the collection before it goes live online!
Here are the important details: Where:
Gallery ML/ Arch Enemy Arts
111 Arch Street
Philadelphia, PA 19106
View Larger Map When:
Friday, May 31st. 6:30pm-10pm
Admission is FREE for ALL AGES
FREE FOOD + FREE DRINKS (Open Bar 21+)
*** To get in you must be on the guest list, so RSVP to this event. RSVP here You are allowed to bring one guest***
Dress code: World Class.
Learn about the players featured in the collection:
With today being Thanksgiving Day I feel it’s a good time to thank every member of the LBF Squad for their commitment to LBF. The Fall/Winter collection will be released on Cyber Monday (Nov. 27th) and it has been a long four month process to get us to where we are now. In August, I made the transition from Philadelphia to Seattle to work for Golazo. Though the transition has been going well, I’d be lying if I said LBF didn’t suffer for it. I never realized how important being in Philadelphia and around everything I knew was until I was away from that environment. There was a point where Dom and I weren’t sure if the collection would be coming out. We’d run out of money and desperately wantedneeded to take the brand to the next level. With the fall collection we were effectively trying to grow our business six fold and didn’t have the capital to do it.
If you’ve been following us for quite some time you’re quite familiar with the way we released items in the past. We would release one or two items at a time and push them for a few months. That model is easier to fund because you don’t have to put up so much money at once. However, the fall collection saw us introducing different items that cost a shedload of money to make. Despite not having money I chose not to sacrifice the quality of the garments to cut costs. Quality is something you guys have come to expect from us and I couldn’t live with myself knowing that I’d released inferior products to the LBF Squad. Never that.
Anyhow, having your back pinned against the wall is remarkable because you are able to think laterally and come up with solutions that may not have come to you otherwise. We moved hell and high water and here we are. I’d like to apologize to everyone for the long ass wait and thank you for sticking with us.
I’m really really excited about this collection because we gave it everything and pushed ourselves to create designs that (hopefully) will stand the test of time. Each piece is unique in its own way, but the common thread that binds them all together is this catchphrase that we use internally: “Authenticity is Timeless. LBF is Forever” We’ll be spending today and the rest of the weekend finalizing all the little things that need to be done to ensure a successful launch.
Thanks for always rockin’ with us. We appreciate the love.