With today being Thanksgiving Day I feel it’s a good time to thank every member of the LBF Squad for their commitment to LBF. The Fall/Winter collection will be released on Cyber Monday (Nov. 27th) and it has been a long four month process to get us to where we are now. In August, I made the transition from Philadelphia to Seattle to work for Golazo. Though the transition has been going well, I’d be lying if I said LBF didn’t suffer for it. I never realized how important being in Philadelphia and around everything I knew was until I was away from that environment. There was a point where Dom and I weren’t sure if the collection would be coming out. We’d run out of money and desperately wanted needed to take the brand to the next level. With the fall collection we were effectively trying to grow our business six fold and didn’t have the capital to do it.

If you’ve been following us for quite some time you’re quite familiar with the way we released items in the past. We would release one or two items at a time and push them for a few months. That model is easier to fund because you don’t have to put up so much money at once. However, the fall collection saw us introducing different items that cost a shedload of money to make. Despite not having money I chose not to sacrifice the quality of the garments to cut costs. Quality is something you guys have come to expect from us and I couldn’t live with myself knowing that I’d released inferior products to the LBF Squad. Never that.

Anyhow, having your back pinned against the wall is remarkable because you are able to think laterally and come up with solutions that may not have come to you otherwise. We moved hell and high water and here we are. I’d like to apologize to everyone for the long ass wait and thank you for sticking with us.

I’m really really excited about this collection because we gave it everything and pushed ourselves to create designs that (hopefully) will stand the test of time. Each piece is unique in its own way, but the common thread that binds them all together is this catchphrase that we use internally: “Authenticity is Timeless. LBF is Forever” We’ll be spending today and the rest of the weekend finalizing all the little things that need to be done to ensure a successful launch.

Thanks for always rockin’ with us. We appreciate the love.

–Ebun