CREAVALLE: The Home Team

by Ebun Olaloye | | 0 comments

L'EQUIPE À DOMICILE.

Central midfielders have a unique perspective of the game. They are the linchpin between defense and attack, as they often times have to oscillate between two. One moment you’re breaking up play, the next you’re dropping a 40 yard dime. This sort of experience, oddly enough, is valuable when building a brand. Someone who has this unique experience is Warren Creavalle, #2 for the Philadelphia Union. We sat down with Warren to discuss CREAVALLE, his eponymous brand—including the inspiration behind it and what's next.
“We want to make
timeless pieces, things that never go out of style.”
- Warren Creavalle
Brought to life by a team of four, CREAVALLE is made possible by: Stephen Creavalle (the 5), Ashtone Morgan (the 3), Cameron Wilder, and Warren (the 8). They are the home team.

When conceiving the brand, Warren and Stephen set out to create something simple, yet memorable. With Scandinavian simplicity, aesthetic, and streetwear fashion as inspiration, the logo is striking yet simple. With subtle hints of architecture, the logo seemed destined to be. Positioned perfectly in the middle of the name, it allows the logo to be used without the letters, creating a dynamic logo. It’s a masterstroke. A defining feature on all their pieces; it is an “If you know, then you know” feature which adds to the experience and feeling of exclusivity.

Originally used as a creative outlet for his style musings, Warren describes CREAVALLE as an experience curated for those in the know. CREAVALLE is now a platform to convey their current place and perspective through various mediums. Essentially, the brand is for the fam because “Everything ain’t for everybody.” The people who identify with the clothing and the brand are those who immerse themselves in a culture of discovery, experimentation, and simplicity.
The clothing is future proof. Timeless silhouettes and designs ensure that CREAVALLE pieces will always be in style. Where most brands favor loud and boisterous logo placements, CREAVALLE opts instead for subtlety
and function—reflections of its Scandinavian influences. This subtlety allows other elements of the garment design to take center stage. The heavier weight cotton blend t-shirt with a wide body, the silky Ebbets Field jacket, and the black on black wool cap, are prime examples of this. This approach ensures that putting on each garment becomes a meaningful experience.

Years of careful craftsmanship and attention to detail culminate in pop-up shops around the country from time to time. Each one different than the last, the pop-ups serve as a visceral experience of what CREAVALLE is about. The latest one is this Sunday, April 23rd, at Gravy Studio in Northern Liberties. It’ll be where Warren, the central midfielder, helps us connect the dots between fashion and inspiration, lifestyle and design, and CREAVALLE and the rest of the world. We’ll be there and you should be too, cheering on the home team.
Follow Warren on Twitter: @warrenspeak
Follow CREAVALLE on Instagram: @_creavalle