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    We believe in the power of fútbol to change lives and make dreams come true. This is our tactical philosophy and it dictates the way we play; it informs the products we make and the way we interact with the LBF Squad.

    With more than half the planet fútbol fanatics, we know we are the brand that upholds their beliefs about the beautiful game. We will do this by creating world-class apparel and flying the flag for the world’s greatest sport.


    Live Breathe Futbol Was Born | Nov. 2010

    Ebun turns 21 and, to celebrate, he created the XXI shirt.  Twenty-one shirts were printed up and sold out within hours.  Live Breathe Futbol was born.


    Philadelphia Union T-shirt Design Contest | March 2011

    Ebun wins Philadelphia Union t-shirt design contest with “Original Doop Design” which helped propel LBF into the consciousness of Philadelphia soccer fans.

    A Strike Partnership | May, 2011

    Good friends throughout college, Dom and Ebun sat down to partner up on LBF in May 2011. The partnership strengthened LBF and the company has forged ahead ever since.


    LBF Meets Golazo | May, 2011

    Flew to Seattle to meet Richard Tait, co-founder of Golazo ( who has become a great friend and mentor. Ebun even spent 9 months in Seattle as an in-house designer for Golazo.


    First Retail Account

    June, 2011

    Second Street Soccer (now closed) takes a chance on LBF and is the first retail store to sell LBF merchandise.  Owner, John Shipley sadly passed away in 2013.  Rest in Peace, John.


    Philadelphia Inquirer Feature

    January 2013

    LBF was selected as one of five first place winners in FedEx’s Small Business Grant competition. This inspired a feature piece on LBF in the Philadelphia Inquirer. You can read the story here


    Comcast Sportsnet Feature

    February 2013 

    Shortly after the Inquirer piece, Comcast SportsNet called to do a feature on Ebun in honor of Black History Month. Michael Barkann conducted a fantastic interview and the brand got some great exposure from the piece. View it here 


    First collection: LBF is Forever

    November 2012

    The release of this collection was a major step in the growth and expansion of the brand. The collection included a scarf, crewneck sweater, hoody, t-shirt, and track jacket. Keith Hickery (KCKRS) even went as far as saying the collection “offers American fans a range of depth I can’t remember any American soccer line matching previously.”



    Passion Soccer Boutique

    March 2013

    Becomes first non-US retailer to carry LBF products.



    June 2013

    Friend of the brand and OG LBF Squad member, Amobi Okugo, scored a thumping header against FC Dallas at PPL Park. To celebrate he lifted up his jersey to reveal a LIVE BREATHE FUTBOL compression shirt underneath. Boss. Watch the goal here



    Stay True collection with CJ Sapong

    July 2013

    We collaborated with then SKC forward, CJ Sapong to release a three-piece line inspired by following your passions and staying true to your values and beliefs. 



    September 2013

    Brazilian star, Alexandre Pato, was spotted in Brazil wearing our George Best tee!  



    March 2014

    We begin selling our products on Amazon, the world’s largest online marketplace!


    World Cup Collections

    May 2014

    Launch two collections for the World Cup: American Futbol and World Cup Winners



    June 2014

    Unisport becomes first European retailer to carry LBF products.


    Sports Illustrated + Forbes

    December 2014 

    Within 24 hours of each other Forbes & Sports Illustrated published articles about the growth of LBF. 

    Read the Forbes article. 

    Read the Sports Illustrated feature.